What Facebook Knows: The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.

Tom Simonite: Heading Facebook’s effort to figure out what can be learned from all our data is Cameron Marlow, a tall 35-year-old who until recently sat a few feet away from ­Zuckerberg. The group Marlow runs has escaped the public attention that dogs Facebook’s founders and the more headline-grabbing features of its business. Known internally … Continue reading What Facebook Knows: The company’s social scientists are hunting for insights about human behavior. What they find could give Facebook new ways to cash in on our data—and remake our view of society.